Branding - Concept for ZURA Yoga

For ZURA Yoga, which is an online-based yoga company, I wanted to set the yoga mats apart by giving each of them a unique “personality” that buyers can identify with. Then, to test likability, we launched each mat into a funnel where buyers could vote for their favorite design.

  • Role Branding, writing

  • For ZURA

  • Date 2016

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Magazine – Summer 2015 – Carpe Diem Theme